BURGER KING CORPORATION GENERAL ONLINE
PRIVACY POLICY
Burger King Corporation is sensitive to the privacy concerns of visitors to its websites. The
purpose of this General Online Privacy Policy is to describe what types of
personal information we collect from visitors to Burger King Corporation's
website, http://www.burgerking.com or any other site operated by Burger King
Corporation or by a Service Provider on behalf of Burger King Corporation
(collectively the "BKC Websites"), the purposes for which we use the
information, what rights you have regarding your personal information, and to
whom and under what circumstances we disclose your personal information. This
General Online Privacy Policy applies to our information collection, use, and
disclosure practices for website visitors ages 13 and over. Our
Children's Online Privacy Policy describes
our information collection, use, and disclosure practices for visitors under the
age of 13 to any BKC Website.
WEB SITE OPERATORS
BKC Websites are operated by Burger King Corporation. Certain companies including, but not
limited to, advertising, promotional, internet and public relations service
providers (collectively, "Service Providers") assist BKC with respect to its
websites. In this Online Privacy Policy, Burger King Corporation and Service
Providers are referred to collectively as "we" or "our". Burger King Corporation
is the sponsor of a BKC Website. Service Providers will develop and/or host BKC
Websites, provide other services such as customer service support for BKC
Websites or analysis of the performance of BKC Websites. If you have any
questions regarding this General Online Privacy Policy or any other matter in
connection with a BKC Website, please contact Burger King Corporation's Consumer
Relations Department at (305) 378-3000.
COLLECTION OF INFORMATION
Collection and Use of Non-Personal Information
Certain non-personal information about BKC Website visits is recorded by the standard
operation of the Internet servers on which BKC Websites are hosted. The
non-personal information that we collect may include IP addresses, the type of
operating system in use (e.g., Macintosh or Windows), the type of browser being
used by the visitor (e.g., Netscape or Internet Explorer), the number and
frequency of visitors to BKC Websites, and the site the visitor was on
immediately before visiting the BKC Website. When you view BKC Websites or use
website features, we may collect certain non-personal information from you by
using small text files known as cookies. We use cookies for several purposes,
such as to recognize visitors to our websites, to determine the number of unique
visitors to our websites, to ascertain which website pages they visit, and to
conduct internal reviews of our site. We may associate information we collect
via cookies with the personal information we collect online. We may use the
combined information, for example, to personalize your experience on the website
or to personalize marketing communications we may send to you. We explain the
personal information we collect online in the "Collection of Personal
Information" section of this Privacy Policy. You are always free to decline
cookies, but in doing so you may not be able to use certain features on our
website. The "help" segment of the toolbar on most browsers will tell you how to
configure your browser to not accept new cookies, how to have the browser inform
you when you receive a new cookie, and how to erase cookies from your hard
drive.
We may also use web beacons to count page visits by our users, to access our
cookies, and otherwise to improve your experience on BKC Websites. If you have
registered to receive emails from us, we may also use web beacons in our emails
to let us know which emails you have opened and acted upon, allowing us to gauge
the effectiveness of our communications and marketing campaigns. If you would
like to opt-out of these emails, please follow the instructions in the email.
Web beacons also help us manage online advertising, and are provided by our ad
management Service Providers. These files enable our ad management Service
Providers to recognize a unique cookie on your Web browser, which in turn
enables us to learn which advertisements bring visitors to our website. The
cookie was placed by us, or by another advertiser who works with a Service
Provider. With both cookies and web beacons, the information that we collect and
share is anonymous and not personally identifiable. It does not contain your
name, address, telephone number, or email address. Our advertising Service
Providers also use anonymous information about users' visits to this and other
websites in order to deliver advertisements online that may be of interest to
them. If you would like more information about this practice and to know your
choices about not having your information used in this way,
click here.
Collection of Personal Information
We only collect personal information (which may include first and last name, gender, birth
date, home or other physical address, e-mail address, home or mobile phone
number, number of children in the household, frequency of visits to BURGER KING®
restaurants, credit card information, online account numbers, and password) when
you voluntarily submit it to us or voluntarily register as a user of a BKC
Website. For example, you may choose to provide us with your personal
information in order to participate in a sweepstakes or contest, purchase gift
certificates, gift cards, or other merchandise, provide content submissions,
make suggestions for the operation of our site, or participate in an online
interactive activity or marketing research.
Use of Personal Information
Burger King Corporation or Service Providers acting on its behalf may use information
collected from website visitors to for any of the following purposes: (1) to
send marketing and other communications to our visitors; (2) to allow visitors
to communicate with others, such as their friends, (3) to allow us to notify
visitors of upcoming events, promotions, or activities on our site; (4) to
conduct internal reviews of our site (e.g., to determine the number of visitors
to the site); (5) to help us better understand visitors' use of our site; (6) to
fulfill prizes, awards and purchases; (7) to respond to specific requests from
our visitors; (8) to provide any necessary notices to our visitors; (9) to
conduct marketing research; (10) to protect the security or integrity of our
site; and (11) in connection with inquiries regarding becoming a franchisee of a
BURGER KING® restaurant or selling real estate to Burger King Corporation. To
opt out of emails or SMS communications, please follow the instructions in the
email or SMS message.
DISCLOSURE OF INFORMATION
Burger King Corporation will transfer or otherwise disclose the information it collects from
its website visitors to employees and independent contractors of Burger King
Corporation, its subsidiaries, affiliates, and Service Providers if the
disclosure will enable that party to perform a business, professional, or
technical support function for Burger King Corporation, or if required to do so
by law. We will also transfer or otherwise disclose personal information in
response to judicial process, to comply with legal requirements, and, as
permitted under provisions of law, to provide information to law enforcement
agencies or in connection with an investigation on a matter related to public
safety. We may also use your information as permitted by law to protect our
rights or property, a BKC Website, or its users.
SECURITY OF INFORMATION
We maintain physical, electronic, and procedural safeguards to guard your personal
information.
UNFORESEEN CIRCUMSTANCES
In the event that Burger King Corporation or any of its assets are acquired by a third party,
personal information acquired by us may be one of the assets transferred.
THIRD PARTY WEBSITES
Burger King Corporation is not responsible for the policies, content, and practices of third
party websites to which a BKC Website may link. Please refer to those sites' own
privacy policies to learn how they collect and use personal information.
CHANGES TO THIS PRIVACY STATEMENT
By visiting a BKC Website, you are agreeing to the practices described in this General Online
Privacy Policy. On occasion, it may be necessary for Burger King Corporation to
change the terms of the General Online Privacy Policy. We will do so by posting
updated text on this site, and your continued use constitutes acceptance of
those changes. To ensure that you are aware of current privacy practices, we
recommend that you check this site periodically. We will not materially change
how we handle previously collected information without providing notice and an
opportunity to choose how we use that information.
CONTACT US
If you have any questions, comments or concerns regarding our
General Online Privacy Policy and/or practices, please contact us at the
following mailing address or telephone number:
Mailing Address:
Burger King Corporation
Consumer Relations Department
5505 Blue Lagoon Drive
Miami, Florida 33126
Phone: 305-378-3000
Effective Date: November 19, 2007